Privacy Policy


We will only use your personal data to contact you regarding any submissions you make to the website. No data is used for marketing purposes.

Our website uses Google Analytics which allows us to better understand who our users are, and how they use our site. This information includes demographics and interests reporting. Google Analytics collects statistical data about your browsing actions and patterns and does not identify you as an individual. You can opt out of Google Analytics by using this add on for your browser.

You can read more about Cookies, or change your preferences on the Cookies page.


We will retain the personal data which we hold about you for 2 years after we last communicated with you, this is to make sure our communications are still relevant. After 2 years have passed without any communication it will be deleted from our systems.

Analytical data on Google Analytics will be kept for 38 months after you last used our site. This is to ensure our site provides the best possible experience. After 38 months have passed, with no new activity, Google will delete it.


Automated decisions may be made on what advertising you may see from us. This is based on profiling via the data we already hold, cookies on our website, your activity on Google or on Social Media. This allows us to make decisions by analysing or predicting your personal preferences, behaviours and attitudes, as to what you may like to see from us.

This profiling does not have any legal or similarly significant effects (Article 22).

As part of the services offered to you through this website, the information which you provide to us may be transferred to countries outside the European Union (“EU”). Such occasions include:

  • Google Analytics is used by numerous websites, including ours. Google is based in the USA and was also Privacy Shield certified. You can find out more about Google’s privacy policy at
  • When you visit or use any of Once Upon A Town’s social media channels it is likely that these are also based in the USA. I.e. Facebook Inc (including Instagram), LinkedInTwitter


This website contains links to other websites, including government departments and other organisations.
This privacy policy applies only to our site, so you should always be aware when you are moving to another site and read the privacy statement of any site which collects personal information.

Please be aware: On July 16 2020, the European Court of Justice (ECJ) ruled to invalidate the EU-US Privacy Shield agreement on data sharing, on the grounds that the US is not a safe haven for EU citizens’ data due to disproportionate surveillance practices.

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